Oct–Nov 2025 · Campaign Communications
Patrick approached Peel in October 2025 after aligning on values, then led an all-digital advertising strategy, running targeted Meta campaigns in the final three weeks and skipping print entirely, a deliberate choice rooted in fiscal responsibility and land stewardship. Peel offered Fort Collins a different kind of conservative: collaboration over conflict, listening sessions across the city. Voters of all political backgrounds ranked her first. The campaign shaped his ability to craft messaging across political divides, with significant creative autonomy throughout.
Patrick McCabe 